Specially designed Small World Machines placed in both countries in March served as live communications portals. Now, Coke has released a video that allows everyone to witness the joyous interactions.
Relations between India and Pakistan are marked by many things--and happiness is generally not one of them. But Coca-Cola recently brought both nations together--or at least brought citizens of both countries face to face--over vending machines.
...Coke gave out 10,000 cans of soda during the campaign, which is part of the brand’s larger mission to associate its product with happiness. “Coke has always been a brand that’s about positivity and optimism, and we’re always talking about how we can provoke just a little bit more happiness in the world.
Watch the video below and read the full article [HERE].