Don't you wish you could click 'trust'?

Find it difficult to get people to trust you online? Email negotiations or conversations end up in flame wars? There are reasons, and solutions, for this.

I’ve uploaded my first paper on this subject at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1722065.   A few years have gone by, and the principles hold firm.

Looking forward to hearing your thoughts!

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